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The 150-Year Rivalry Between the World's Greatest Chocolate Makers
PublicAffairs
October 2010
On Sale: October 19, 2010
336 pages
ISBN: 1586488201
EAN: 9781586488208
Hardcover
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Historical
With a cast of characters that wouldn’t be out of place in a
Victorian novel, Chocolate Wars tells the story of the great
chocolatier dynasties, through the prism of the Cadburys. Chocolate was consumed unrefined and unprocessed as a rather
bitter, fatty drink for the wealthy elite until the late
19th century, when the Swiss discovered a way to blend it
with milk and unleashed a product that would conquer every
market in the world. Thereafter, one of the great global business rivalries
unfolded as each chocolate maker attempted to dominate its
domestic market and innovate new recipes for chocolate that
would set it apart from its rivals. The contest was full of dramatic contradictions: The
Cadburys were austere Quakers who found themselves making
millions from an indulgent product; Kitty Hershey could
hardly have been more flamboyant yet her husband was moved
by the Cadburys tradition of philanthropy. Each was a
product of their unique time and place yet they shared one
thing: they want to make the best chocolate in the world.
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