Convince Them in 90 Seconds or Less
How to Connect in Business
Workman Publishing Company
On Sale: May 26, 2010
Paperback / e-Book
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Now in paperback, revised throughout, with a timely new
chapter and title―
The original How to Connect in Business in 90 Seconds or
Less received praise such as: "Nick Boothman's brilliant
stroke is to guarantee that within the first 90 seconds of
meeting someone you'll be communicating like old trusted
friends. But he doesn’t stop there. This book shows how to
turn those instant connections into long-lasting, productive
business relationships."―Marty Edelston, publisher,
BottomLine/Personal. And: "Success in business depends on
effectively communicating ideas, at least as much as
thinking them up, and Boothman tells us how to do
that."―Matthew Bishop, The Economist.
Boothman's message is central, and in this current business
climate, critical: whether selling, interviewing, or
motivating a team, success depends on convincing the other
person―and the quickest and best way to do that is through
what he calls "rapport by design." Using the science of
Neuro-Linguistic Programming (built upon body language,
attitude, voice, and synchronizing behavior), Boothman shows
how to create a winning first impression and, within 90
seconds, a lasting trust. Then, when those 90 seconds are
up, he shows how to master the people-to-people skills that
are essential to an ongoing business relationship. A new
chapter added just for the paperback serves as a
communication primer―drawing on his years in advertising,
Boothman reveals how to make your message stand out and
stick in a world that's already glutted with information.
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