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Rodale Books
May 2010
On Sale: May 11, 2010
272 pages
ISBN: 1605290114
EAN: 9781605290119
Hardcover
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Non-Fiction
As a nation battling an obesity epidemic, we spend more than
$35 billion annually on diets and diet regimens. Our weight
is making us sick, unhappy, and bigger than ever, and we are
willing to hand over our hard-earned money to fix the
problem. But most people don’t know that the diet industry
started cashing in long before the advent of the
Whopper. The Hundred Year Diet is the story of America’s
preoccupation with diet, deprivation, and weight loss. From
the groundbreaking measurement of the calorie to World War I
voluntary rationing to the Atkins craze, Susan Yager traces
our relationship with food, weight, culture, science, and
religion. She reveals that long before America became a Fast
Food Nation or even a Weight Loss Nation, it was an Ascetic
Nation, valuing convenience over culinary delight. Learn
how one of the best-fed countries in the world developed
some of the worst nutritional habits, and why the respect
for food evident in other nations is lacking in America. Filled with food history, cultural trivia, and unforgettable
personalities, The Hundred Year Diet sheds new light on an
overlooked piece of our weight loss puzzle: its origins.
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