January 22nd, 2018
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Sandra BrownSandra Brown
Fresh Fiction
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THE ENGLISH WIFE

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New Year, New Books to love in January

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Someone in London is cooking up murder …


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How much would you risk to turn your life around?


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RT TOP PICK! What if your prime suspects in a hefty art theft are two men you simply can't resist?


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In Nashville the music is louder, the dreams are bigger, and love can bring a cowboy to his knees.


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A broken promise, a terrifying legacy



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Also by Chris Brogan:

Social Media 101, March 2010
Hardcover
Trust Agents, September 2009
Hardcover

Also by Julien Smith:

Trust Agents, September 2009
Hardcover

Trust Agents
Chris Brogan, Julien Smith

Using The Web To Build Influence, Improve Reputation, And Earn Trust

Wiley
September 2009
On Sale: August 24, 2009
288 pages
ISBN: 0470743085
EAN: 9780470743089
Hardcover
$24.95
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Non-Fiction | Self-Help

There's no question that the Internet has changed the way we do business—especially when it comes to marketing. Consumer environments are short on trust and populated by consumers who are cynical, savvy, and informed. Though it's easier than ever to reach your customers, it's less likely that they'll listen. Today, the most valuable online currency isn't the dollar, but trust itself.

At the same time, social networks and personal connections have far more influence on consumers than your marketing messages ever will—unless your business knows how to harness them. In Trust Agents, two social media veterans show you how to tap into the power of these networks to build your brand's influence, reputation, and profits.

Trust agents aren't necessarily marketers or salespeople; they're the digitally savvy people who use the Web to humanize businesses using transparency, honesty, and genuine relationships. As a result, they wield enough online influence to build up or bring down a business's reputation. This book will show you how to build profitable relationships with trust agents, or become one yourself.

In an online world defined by its transparency, becoming a trust agent is no easy task, but once you've established your reputation, you can build influence, share it, and reap the benefits of it for your business. When you've learned a trust agent's secrets, your words can carry more power and more weight than any PR firm or big corporate marketing department.

Learn to use the power of the Web and social networks for your business now. Trust Agents gives you all the tools and strategies you need to do it the right way—honestly, effectively, and profitably.

Media Buzz

Good Morning America - April 28, 2010

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