Using The Web To Build Influence, Improve Reputation, And Earn Trust
On Sale: August 24, 2009
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Non-Fiction | Self-Help
There's no question that the Internet has changed the way we
do business—especially when it comes to marketing. Consumer
environments are short on trust and populated by consumers
who are cynical, savvy, and informed. Though it's easier
than ever to reach your customers, it's less likely that
they'll listen. Today, the most valuable online currency
isn't the dollar, but trust itself.
At the same time,
social networks and personal connections have far more
influence on consumers than your marketing messages ever
will—unless your business knows how to harness them. In
Trust Agents, two social media veterans show you how to tap
into the power of these networks to build your brand's
influence, reputation, and profits.
aren't necessarily marketers or salespeople; they're the
digitally savvy people who use the Web to humanize
businesses using transparency, honesty, and genuine
relationships. As a result, they wield enough online
influence to build up or bring down a business's reputation.
This book will show you how to build profitable
relationships with trust agents, or become one
In an online world defined by its
transparency, becoming a trust agent is no easy task, but
once you've established your reputation, you can build
influence, share it, and reap the benefits of it for your
business. When you've learned a trust agent's secrets, your
words can carry more power and more weight than any PR firm
or big corporate marketing department.
Learn to use
the power of the Web and social networks for your business
now. Trust Agents gives you all the tools and strategies you
need to do it the right way—honestly, effectively, and
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