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The 10 Laws Of Enduring Success
Maria Bartiromo
Crown Business
April 2010
On Sale: March 30, 2010
304 pages ISBN: 0307452522 EAN: 9780307452528 Hardcover
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Non-Fiction
The times have changed. We need a fresh understanding of
the meaning of success.
What do Condoleezza Rice, Joe Torre, Bill Gates, Goldie
Hawn, Mary Hart, Garry Kasparov, and Jack Welch have in common?
All have talked at length with Maria Bartiromo about
business, the world and their surprising, inspiring and
uncommon ideas about the meaning of success. Their stories,
those of an extraordinary range of other people from all
walks of life, and Maria Bartiromo’s personal insights are
the foundation of The 10 Laws of Enduring Success. It is the
guide for the extraordinary times we are living through.
During bullish, optimistic periods, people seem to ride an
upward wave with ease and confidence. The tangible evidence
is right there for all to see--in their jobs, bank accounts,
homes, families, and the admiration of their peers. But it
is a fact of life that success, once earned, is not
necessarily there to stay. If ever there was a cautionary
tale about the fleeting nature of success, it is the events
of recent years.
But a funny thing happened. Faced with gut-wrenching
realities, many people have started to re-evaluate the
meaning of success in less superficial and impermanent ways.
They're asking themselves hard questions that have
long been ignored: about what's really important to them,
and where the bedrock of their personal achievement lies.
As Maria Bartiromo watched the financial drama from her
front-row seat at the New York Stock Exchange, she began to
re-assess the meaning of success--not just as one-off
achievements, but as a durable, lifelong pursuit. Is there,
she wondered, a definition of success that you can have
permanently--in spite of the turmoil in your life, your job,
or your bank account? This question is more important than
ever, given the unpredictability of the current economy. --What are the intangibles that can't be measured or counted? --What are the qualities that aren't reflected in your title
or on your business card? --And more practically, how can you remain successful even
when the worst things happen to you? --Is it possible to build success from failure? It's lonely
at the bottom of the heap, when your BlackBerry stops
buzzing, and the world moves on without you. Everyone wants to be close to success, and to have success.
But what is success? How do you get it, and how do you keep
it? As Maria interviewed some of the most successful people
in the world, she felt the need to answer these questions:
what makes these success stories tick? How did they achieve
such leadership and power and how can one hold onto it, once
you get it. What are the barriers to success and what is the
bedrock to enduring success?
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