Often Wrong, Never in Doubt
Hit and miss, this book suggests that, in advertising at least, the quest for success is best fueled by arrogance and testosterone. -PW
Unleash the Business Rebel Within
Add to Wish List
"Why Not Me?"
It's not a question. It is a philosophy to live by. It's
Donny Deutsch's motto. And it is the secret possessed by
every person with the right stuff -- the one-in-a-hundred
who gets to the top of their team, their company, their
business, their industry.
If there is an assignment or a promotion up for grabs, a
client or account looking for new answers, do you know how
to go for it? Donny Deutsch built a billion-dollar media
business asking himself the basic question, "Why Not Me?"
Once the reader asks -- and answers -- that question, a
world of opportunity opens up. It is a tool to motivate
people, build a business, and create a business culture.
Often Wrong, Never in Doubt is an inspirational book from
one of America's most colorful and exciting entrepreneurs.
It's Donny's story. In a fun conversation with the reader,
Donny lays out the core principles that propelled him to
create tremendous wealth, build a huge and influential
business, and become a national personality. Using inside
stories of the media, the advertising industry, and a youth
spent growing up on the streets of New York, Donny gives
the commonsense bottom line that he has learned along the
way, broken down into real, relevant, and inspiring lessons
that will be useful to everyone from the front-line
salesperson to the middle manager to the successful
corporate executive. (It's also a useful guide for dating.)
No comments posted.
Registered users may leave comments.
Log in or register now!