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Mariner Books
January 2010
On Sale: January 14, 2010
320 pages
ISBN: 0547247990
EAN: 9780547247991
Hardcover
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Non-Fiction
Since Plato, philosophers have described the decision making
process as either rational or emotional: we carefully
deliberate or we "blink" and go with our gut. But as
scientists break open the mind’s black box with the latest
tools of neuroscience, they’re discovering that this is not
how the mind works.Our best decisions are a finely tuned
blend of both feeling and reason—and the precise mix depends
on the situation. The trick is to determine when to lean on
which part of the brain, and to do this, we need to think
harder (and smarter) about how we think. Jonah Lehrer arms us with the tools we need, drawing on
cutting-edge research as well as the real-world experiences
of a wide range of "deciders"—from airplane pilots and hedge
fund investors to serial killers and poker players. Lehrer
shows how people are taking advantage of the new science to
make better television shows, win more football games, and
improve military intelligence. His goal is to answer two
questions: How does the human mind make decisions? And how
can we make those decisions better?
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