An Innovation Playbook For Uncertain Times
Harvard Business Press
On Sale: June 8, 2009
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Experts agree: The turbulence triggered by the economic
shock of 2008 constitutes the "new normal." Unfortunately,
too many managers have become paralyzed by it, capable only
of slashing costs indiscriminately.
spending during recessions makes sense, the smartest
executives do much more. As Scott Anthony reveals in The
Silver Lining, these leaders continue innovating--by
stopping ineffective initiatives, changing key business
processes, and starting more productive behaviors. Result?
Their companies emerge from downturns stronger than ever.
Providing a wealth of ideas, tools, and examples
from diverse industries, Anthony explains how to safeguard
your company's profitability during even the toughest
recessions. You'll discover how to:
innovation and business portfolio to liberate resources for
more promising initiatives
- Adopt a radical new
market-segmentation scheme that helps you re-feature your
offerings to reduce costs while delivering new value to
- Reinvent your innovation process to
drive fresh growth
- Mitigate innovation risks by
conducting strategic experiments and forging alliances with
customers and other external entities
- Appeal to
increasingly value-conscious customers to fend off low-cost
In today's brutal economic climate,
executives must pare costs to the bone while planting and
nurturing seeds for tomorrow's growth. The Silver Lining
explains how to master this seemingly impossible challenge.
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