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The Surprising Power Of Our Social Networks And How They Shape Our Lives
Little, Brown and Company
October 2009
On Sale: September 28, 2009
352 pages
ISBN: 0316036145
EAN: 9780316036146
Hardcover
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Non-Fiction
Connected will forever change the way we look at
one another — and at ourselves
- Happiness is
contagious. - Your future spouse is likely to be
your friend's friend. - Your friends' friends'
friends can make you fat — or thin.
These are just a few of the startling findings of
internationally renowned scientists Nicholas A. Christakis
and James H. Fowler. In Connected, they present
intriguing new evidence that our real-life social networks
shape virtually every aspect of our lives. How we feel, whom
we marry, whether we fall ill, how much money we make, and
whether we vote — everything hinges on what others around us
are doing, thinking, and feeling. Connected
shows that our world is governed by the Three Degrees Rule —
we influence and are influenced by people up to three
degrees removed from us, most of whom we do not even know.
For example, your friend's friend's friend has more impact
on your happiness than $5,000 in your pocket. Our social
networks underlie financial scams, eating disorders,
substance abuse, and suicide clusters, but also voter
turnout, innovation, altruism, and "random" acts of
kindness. Provocative, insightful, and useful,
Connected explains why emotions are contagious, how
health behaviors spread, why the rich get richer, and much
more. Overturning the notion of the primacy of the
individual, Connected provides a revolutionary new paradigm
— that, like schools of fish changing direction in unison,
we are consciously and unconsciously led by the people
around us..
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