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Adland, September 2009
Hardcover
Searching for the Meaning of Life on a Branded Planet
Doubleday
September 2009
On Sale: September 15, 2009
336 pages
ISBN: 038552496X
EAN: 9780385524964
Hardcover
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Non-Fiction
Adland is a book about advertising. Which is to say, it's a
book about every issue and aspect of life on our morally
conflicted, culturally challenged, ubiquitously branded
planet. On one level it's the wickedly funny, compelling personal
chronicle of the rise and fall of a modern-day ad man; a
riveting insider's look at the astonishing transformation
taking place in advertising's hottest idea factories; and
an introduction to the people whose job is to know what
makes us tick, what makes us lean in, what we think we need
and don't know that we want. But take a step back from the tales of lavish shoots,
agencies on the brink, and pampered mega-brands and Adland
becomes much more: a snapshot of how we live our lives on
this earth at this particular moment . . . thirty seconds
at a time. Funny, profound, deeply thoughtful, and utterly unique,
this book is both a wildly amusing ride in Adland,
brilliantly recounted, and an exploration of the value of
life in the information age.
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