January 18th, 2018
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New Year, New Books to love in January

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Someone in London is cooking up murder


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How much would you risk to turn your life around?


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RT TOP PICK! What if your prime suspects in a hefty art theft are two men you simply can't resist?


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In Nashville the music is louder, the dreams are bigger, and love can bring a cowboy to his knees.


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A broken promise, a terrifying legacy



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Also by Malcolm Gladwell:

David And Goliath, October 2013
Hardcover
The Big New Yorker Book Of Dogs, November 2012
Hardcover
Malcolm Gladwell, November 2011
Hardcover
What The Dog Saw, October 2009
Hardcover
Outliers, November 2008
Hardcover
Blink: The Power of Thinking Without Thinking, April 2007
Paperback (reprint)
Blink, January 2005
Hardcover
The Tipping Point, January 2002
Trade Size (reprint)

The Tipping Point
Malcolm Gladwell

How Little Things Can Make a Big Difference

Back Bay
January 2002
304 pages
ISBN: 0316346624
EAN: 9780316346627
Trade Size (reprint)
$14.95
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Non-Fiction

Why did crime in New York drop so suddenly in the mid-90s? How does an unknown novelist end up a bestselling author? Why is teenage smoking out of control, when everyone knows smoking kills? What makes TV shows like Sesame Street so good at teaching kids how to read? Why did Paul Revere succeed with his famous warning? In this brilliant and groundbreaking book, New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.

In The Tipping Point, Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics. The Tipping Point is an intellectual adventure story written with an infectious enthusiasm for the power and joy of new ideas. Most of all, it is a road map to change, with a profoundly hopeful message--that one imaginative person applying a well-placed lever can move the world.

Media Buzz

Marketplace - PRI - December 6, 2008
On The Media - June 28, 2008
On The Media - February 2, 2008
Colbert Report - January 22, 2008
Good Morning America - December 24, 2007
Oprah - June 6, 2007

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