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The Future of a Radical Price
Hyperion
July 2009
On Sale: July 7, 2009
288 pages
ISBN: 1401322905
EAN: 9781401322908
Hardcover
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Non-Fiction
The New York Times bestselling author heralds the future of
business in Free. In his revolutionary bestseller, The Long Tail, Chris
Anderson demonstrated how the online marketplace creates
niche markets, allowing products and consumers to connect
in a way that has never been possible before. Now, in Free,
he makes the compelling case that in many instances
businesses can profit more from giving things away than
they can by charging for them. Far more than a promotional
gimmick, Free is a business strategy that may well be
essential to a company's survival. The costs associated with the growing online economy are
trending toward zero at an incredible rate. Never in the
course of human history have the primary inputs to an
industrial economy fallen in price so fast and for so long.
Just think that in 1961, a single transistor cost $10; now
Intel's latest chip has two billion transistors and sells
for $300 (or 0.000015 cents per transistor--effectively too
cheap to price). The traditional economics of scarcity just
don't apply to bandwidth, processing power, and hard-drive
storage. Yet this is just one engine behind the new Free, a reality
that goes beyond a marketing gimmick or a cross-subsidy.
Anderson also points to the growth of the reputation
economy; explains different models for unleashing the power
of Free; and shows how to compete when your competitors are
giving away what you're trying to sell. In Free, Chris Anderson explores this radical idea for the
new global economy and demonstrates how this revolutionary
price can be harnessed for the benefit of consumers and
businesses alike.
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