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Surviving the Technological Alteration of the Modern Mind
Collins
October 2008
On Sale: October 14, 2008
256 pages
ISBN: 0061340332
EAN: 9780061340338
Hardcover
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Non-Fiction
Their insights are extraordinary, their behaviors unusual.
Their brains—shaped by the era of microprocessors, access to
limitless information, and 24-hour news and
communication—are remapping, retooling, and evolving.
They're not superhuman. They're your twenty-something
coworkers, your children, and your competition. Are you
keeping up? In iBrain, Dr. Gary Small, one of America's leading
neuroscientists and experts on brain function and behavior,
explores how technology's unstoppable march forward has
altered the way young minds develop, function, and interpret
information. iBrain reveals a new evolution catalyzed by
technological advancement and its future implications: Where
do you fit in on the evolutionary chain? What are the
professional, social, and political impacts of this new
brain evolution? How must you adapt and at what price? While high-tech immersion can accelerate learning and boost
creativity, it also has its glitches, among them the
meteoric rise in ADD diagnoses, increased social isolation,
and Internet addiction. To compete and thrive in the age of
brain evolution, and to avoid these potential drawbacks, we
must adapt, and iBrain—with its Technology Toolkit—equips
all of us with the tools and strategies needed to close the
brain gap.
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