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Taking Control of the Insatiable American Appetite
Rodale
May 2009
On Sale: April 28, 2009
336 pages
ISBN: 1605297852
EAN: 9781605297859
Hardcover
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Non-Fiction
Most of us know what it feels like to fall under the spell
of food—when one slice of pizza turns into half a pie, or a
handful of chips leads to an empty bag. But it’s harder to
understand why we can't seem to stop eating—even when we
know better. When we want so badly to say "no," why do we
continue to reach for food?
Dr. David Kessler, the dynamic former FDA commissioner who
reinvented the food label and tackled the tobacco industry,
now reveals how the food industry has hijacked the brains
of millions of Americans. The result? America’s number-one
public health issue. Dr. Kessler cracks the code of
overeating by explaining how our bodies and minds are
changed when we consume foods that contain sugar, fat, and
salt. Food manufacturers create products by manipulating
these ingredients to stimulate our appetites, setting in
motion a cycle of desire and consumption that ends with a
nation of overeaters. The End of Overeating explains for
the first time why it is exceptionally difficult to resist
certain foods and why it’s so easy to overindulge.
Dr. Kessler met with top scientists, physicians, and food
industry insiders. The End of Overeating uncovers the
shocking facts about how we lost control over our eating
habits—and how we can get it back. Dr. Kessler presents
groundbreaking research, along with what is sure to be a
controversial view inside the industry that continues to
feed a nation of overeaters—from popular brand
manufacturers to advertisers, chain restaurants, and fast
food franchises.
For the millions of people struggling with weight as well
as for those of us who simply don't understand why we can't
seem to stop eating our favorite foods, Dr. Kessler’s
cutting-edge investigation offers new insights and helpful
tools to help us find a solution.
There has never been a more thorough, compelling, or in-
depth analysis of why we eat the way we do.
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