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Also by Steve Adubato:

You Are The Brand, July 2011
Hardcover
What Were They Thinking?, November 2008
Hardcover

What Were They Thinking?
Steve Adubato

Crisis Communication, The Good, The Bad, And The Totally Clueless

Rutgers University Press
November 2008
On Sale: November 15, 2008
256 pages
ISBN: 0813543614
EAN: 9780813543611
Hardcover
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Non-Fiction | Self-Help

Some corporations spend millions of dollars on so-called 'crisis communication plans.' Others offer lip service, avoiding the subject like the plague. They simply hope for the best, praying that they never face a crisis. Either way, as Steve Adubato says, 'Wishful thinking is no substitute for a strategic plan.'

Nationally recognized communication coach and four-time Emmy Award winning broadcaster Steve Adubato has been teaching, writing, and thinking about communication, leadership, and crisis communication for nearly two decades. In What Were They Thinking? Adubato examines twenty-two controversial and complex public relations and media mishaps, many of which were played out in public.

Adubato discusses the Johnson & Johnson Tylenol scare, the Don Imus controversey, former Attorney General Alberto Gonzales, former EPA Administrator Christie Whitman, Bill O'Reilly, the Hurricane Katrina crisis and the Catholic Church's pedophilia scandal.Arranged in short chapters detailing each case individually, the book provides a brief history of the topics and answers the questions: Who got it right? Who got it wrong? What can the rest of us learn from them?

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