April 23rd, 2018
Home | Log in! or Register

On Top Shelf
Rebecca ZannettiRebecca Zannetti
Fresh Fiction
Fresh Pick
Todays_Pick
BEST-LAID PLANTS

Reviewer Application


Read some great books in April...you'll be blooming!

Slideshow image


Since your web browser does not support JavaScript, here is a non-JavaScript version of the image slideshow:

slideshow image
Not every match is made in the marriage mart...Some happen when you least expect it.


slideshow image
Contemporary romance set in Seattle's Pioneer Square.


slideshow image
MYSTERY PICK OF THE MONTH! –Library Journal (Starred Review)


slideshow image
Journey to an irresistible town you’ll want to return to over and over again.


slideshow image
She was the last woman he wanted in his life. . .and the one he needed the most.


slideshow image
Romantic Times says The Bride Next Door “is a laugh out-loud, play-on-words dramathon…”


slideshow image
Pursued by a dangerous terrorist, U.S. Deputy Marshal Casey Sloane, along with two other Marshals, put their lives on the line to deliver a federal witness to the FBI.



Purchase

Add to Wish List


Also by Hank Cardello:

Stuffed, February 2009
Hardcover

Also by Doug Garr:

Stuffed, February 2009
Hardcover

Stuffed
Hank Cardello, Doug Garr

An Insider's Look At Who's (Really) Making America Fat

Ecco
February 2009
On Sale: February 1, 2009
272 pages
ISBN: 0061363863
EAN: 9780061363863
Hardcover
$25.99
Add to Wish List

Non-Fiction

It was his job to keep you eating.
It was his job to keep you drinking.
It was his job to keep you buying.
Unfortunately for you, he was good at it.

For more than thirty years, Hank Cardello was an executive and adviser to some of the largest food and beverage corporations in the world. For more than thirty years, he watched as corporate profits—and America's waistlines—ballooned: fattening consumers meant fattening profits. Now, in this fascinating and timely book, Cardello offers a behind-the-scenes look at the business of food, providing an insider's account of food company practices, failed government regulations, and misleading media coverage that have combined to place us in the middle of a national obesity epidemic.

With insights culled from Cardello's time in the food industry, Stuffed explores how food companies have spent the last fifty years largely ignoring healthier fare in the name of their bottom lines while pushing consumers toward "convenience" food and supersize portions without considering the health consequences. From grocery aisles to restaurant booths to boardrooms, Cardello reveals the hidden forces that have long shaped your supermarket purchases and menu selections. He examines the black-and-white mindset that has produced the carefully targeted marketing strategies that have maximized profits for the food industry and led to weight gain for you.

But Cardello makes clear that the food companies should not take all the blame. They are merely a cog in a larger system that's broken, and here Cardello illustrates how the government and the media have only made it harder for Americans to make nutritious choices. Highlighting both bit players and high-profile voices of change, Cardello explains the fundamental risks to one-size-fits-all regulatory solutions and the bigger dangers posed by letting the food pundits confuse the health conversation.

More than simply a chronicle of how we got here, Stuffed also puts forth a groundbreaking blueprint for the future of the food industry. In debunking the common myth that "healthier" has to mean higher costs and unpalatable tastes, Cardello provides novel but concrete steps that food companies can take to fatten their profits and slim down their customers. In addition, he stresses the realistic role that consumers must play in America's new health equation, explaining that unless they demand healthier food with their wallets, America will continue to tip the scales for years to come.

Provocative and insightful, Stuffed is a sweeping critique of excessive food consumption in America, one that uncovers the money behind the calories and presents a fresh vision for building health into the lives of ordinary Americans.

Media Buzz

Good Morning America - January 24, 2009

Comments

No comments posted.

Registered users may leave comments.
Log in or register now!

© 2003-2018 off-the-edge.net
all rights reserved

Google+ Google+