Get Your Company, Your Cause, or Yourself the Recognition You Deserve
On Sale: December 26, 2008
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An accessible and insightful PR guide from a top adviser
to the rich and powerful
Media attention can
boost careers, generate millions of dollars, and make dreams
come true. It can also destroy reputations and derail
carefully laid business plans. All publicity is not good
No one knows this better than Howard
Bragman. For more than thirty years he has helped prominent
people—movie stars, business leaders, philanthropists— get
their messages out, in good times and bad.
won’t make anyone famous overnight, but it will help readers
understand the changing world of today’s PR. If your
public’s perception doesn’t match reality—if you are a
better person, offer a better product, or stand for a better
cause than anyone realizes— you need help. Bragman shows how
• Understand your real target audience
Respect what the media needs and wants
• Give memorable
interviews, even during a crisis
• Handle the new
challenges of the Internet age
He illustrates his
lessons with juicy examples, from Frank Sinatra and Madonna
to Coca-Cola and Monica Lewinsky. Whether you’re trying to
build a business, advance your career, or change the world,
there’s much to be learned from Bragman’s insights and
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