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The Psychology of Persuasion
Collins
October 1998
On Sale: October 7, 1998
336 pages
ISBN: 0688128165
EAN: 9780688128166
Paperback
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Non-Fiction
Some people just won't take no for an answer. In Influence,
Dr. Robert Cialdini explains the six psychological
principles that drive our powerful impulse to comply to the
pressures of others and shows how we can defend ourselves
against manipulation (or put the principles to work in our
own interest).
Influence guarantees two things: Readers will never say yes
again when they really mean no, and they'll be more
persuasive than ever before.
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