Why We Eat More Than We Think
On Sale: August 28, 2007
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In this illuminating and groundbreaking new book, food
psychologist Brian Wansink shows why you may not realize how
much you’re eating, what you’re eating–or why you’re even
eating at all.
• Does food with a brand name really
• Do you hate brussels sprouts because your
• Does the size of your plate determine how
hungry you feel?
• How much would you eat if your soup
bowl secretly refilled itself?
• What does your favorite
comfort food really say about you?
• Why do you overeat
so much at healthy restaurants?
Brian Wansink is a
Stanford Ph.D. and the director of the Cornell University
Food and Brand Lab. He’s spent a lifetime studying what we
don’t notice: the hidden cues that determine how much and
why people eat. Using ingenious, fun, and sometimes
downright fiendishly clever experiments like the “bottomless
soup bowl,” Wansink takes us on a fascinating tour of the
secret dynamics behind our dietary habits. How does
packaging influence how much we eat? Which movies make us
eat faster? How does music or the color of the room
influence how much we eat? How can we recognize the “hidden
persuaders” used by restaurants and supermarkets to get us
to mindlessly eat? What are the real reasons most diets are
doomed to fail? And how can we use the “mindless margin” to
lose–instead of gain–ten to twenty pounds in the coming
Mindless Eating will change the way you
look at food, and it will give you the facts you need to
easily make smarter, healthier, more mindful and enjoyable
choices at the dinner table, in the supermarket, in
restaurants, at the office–even at a vending
machine–wherever you decide to satisfy your
From the Hardcover edition.
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