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Also by Thomas A. Hollihan:

Uncivil Wars, May 2008
Paperback

Uncivil Wars
Thomas A. Hollihan

Political Campaigns in a Media Age

Bedford/St. Martin's
May 2008
On Sale: May 7, 2008
432 pages
ISBN: 0312478836
EAN: 9780312478834
Paperback
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Non-Fiction Political

Uncivil Wars: Political Campaigns in a Media Age engages and motivates students by showing how modern political campaigns work and discussing the complex issues surrounding them. Hollihan walks students through the development of campaign strategy, the creation of candidate images, how media cover and shape campaigns, the role of political advertising, and the use of strategic polling. After showing students the structure of campaigns, Uncivil Wars then encourages them to have meaningful participation in today’s political process.

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