What Millions of People Are Doing Online and Why it Matters
On Sale: September 2, 2008
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What time of year do teenage girls search for prom dresses
online? How does the quick adoption of technology affect
business success (and how is that related to corn farmers in
Iowa)? How do time and money affect the gender of visitors
to online dating sites? And how is the Internet itself
affecting the way we experience the world? In Click,
Bill Tancer takes us behind the scenes into the massive
database of online intelligence to reveal the naked truth
about how we use the Web, navigate to sites, and search for
information--and what all of that says about who we are.
As online directories replace the yellow pages,
search engines replace traditional research, and news sites
replace newsprint, we are in an age in which we've come to
rely tremendously on the Internet--leaving behind a trail of
information about ourselves as a culture and the direction
in which we are headed. With surprising and practical
insight, Tancer demonstrates how the Internet is changing
the way we absorb information and how understanding that
change can be used to our advantage in business and in life.
Click analyzes the new generation of consumerism in a way no
other book has before, showing how we use the Internet, and
how those trends provide a wealth of market research nearly
as vast as the Internet itself. Understanding how we change
is integral to our success. After all, we are what we click.
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