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How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage
Yale University Press
October 2006
On Sale: October 9, 2006
384 pages ISBN: 0300119976 EAN: 9780300119978 Kindle: B001B8NWHS Hardcover / e-Book
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Non-Fiction
The essential guide for forward-thinking business leaders
who see the Green Wave coming and want to profit from it
This book explores what every executive must know to manage
the environmental challenges facing society and business.
Based on the authors' years of experience and hundreds of
interviews with corporate leaders around the world, Green to
Gold shows how companies generate lasting value, cutting
costs, reducing risk, increasing revenues, and creating
strong brands, by building environmental thinking into their
business strategies. Daniel C. Esty and Andrew S. Winston
provide clear how-to advice and concrete examples from
companies like BP, Toyota, IKEA, GE, and Nike that are
achieving both environmental and business success. The
authors show how these cutting-edge companies are
establishing an “eco-advantage” in the marketplace as
traditional elements of competitive differentiation fade in
importance. Esty and Winston not only highlight successful
strategies but also make plain what does not work by
describing why environmental initiatives sometimes fail
despite the best intentions.
Green to Gold is written for executives at every level and
for businesses of all kinds and sizes. Esty and Winston
guide leaders through a complex new world of resource
shortfalls, regulatory restrictions, and growing pressure
from customers and other stakeholders to strive for
sustainability. With a sharp focus on execution, Esty and
Winston offer a thoughtful, pragmatic, and inspiring road
map that companies can use to cope with environmental
pressures and responsibilities while sparking innovation
that will drive long-term growth. Green to Gold is the new
template for global CEOs who want to be good stewards of the
Earth while simultaneously building the bottom line.
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