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And Other Unwritten Rules for Minority Professionals
Portfolio Hardcover
July 2008
On Sale: July 3, 2008
256 pages ISBN: 1591842107 EAN: 9781591842101 Hardcover
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Self-Help Organization
A no-nonsense guide for minorities in business who want to
make it to senior management In recent decades, corporate America has gotten better at
recruiting minority talent. But despite their education and
hard work, too many African Americans, Latinos, and Asian
Americans still find unique obstacles on the path to senior
management. And there are too few minority mentors
available to help them understand and overcome these
challenges. Keith R. Wyche, a division president at a Fortune 500
company, is the perfect mentor for ambitious minority
businesspeople at all levels. His book is filled with
thought-provoking insights and practical advice based on
his own experiences and those of the many people he has
counseled. He discusses the importance of: • Understanding corporate culture—and the impact it has on
your career
• Being visible—because you can’t get ahead if nobody knows
who you are
• Staying current—why minorities must be continuous learners Good Is Not Enough also includes anecdotes from prominent
CEOs such as Ken Chenault of American Express, Richard
Parsons of Time Warner, and Alwyn Lewis of Kmart.
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