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How the Creative Economy Is Making Where to Live the Most Important Decision of Your Life
Basic Books
March 2008
On Sale: March 10, 2008
384 pages
ISBN: 0465003524
EAN: 9780465003525
Hardcover
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Self-Help
It’s a mantra of the age of globalization that where we
live doesn’t matter. We can innovate just as easily from a
ski chalet in Aspen or a beachhouse in Provence as in the
office of a Silicon Valley startup. According to Richard Florida, this is wrong. Globalization
is not flattening the world; in fact, place is increasingly
relevant to the global economy and our individual lives.
Where we live determines the jobs and careers we have
access to, the people we meet, and the “mating markets” in
which we participate. And everything we think we know about
cities and their economic roles is up for grabs. Who’s Your City? offers the first available city rankings
by life-stage, rating the best places for singles,
families, and empty-nesters to reside. Florida’s insights
and data provide an essential guide for the more than 40
million Americans who move each year, illuminating
everything from what those choices mean for our everyday
lives to how we should go about making them.
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