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How Mass Collaboration Changes Everything
1st Books Library
May 2008
On Sale: May 21, 2008
ISBN: 1591841933
EAN: 9781591841937
Hardcover
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Today, encyclopedias, jetliners, operating systems, mutual
funds, and many other items are being created by teams
numbering in the thousands or even millions. While some
leaders fear the heaving growth of these massive online
communities, Wikinomics proves this fear is folly. Smart
firms can harness collective capability and genius to spur
innovation, growth, and success. A brilliant guide to one of the most profound changes of our
time, Wikinomics challenges our most deeply-rooted
assumptions about business and will prove indispensable to
anyone who wants to understand competitiveness in the
twenty- first century. Based on a $9 million research project led by bestselling
author Don Tapscott, Wikinomics shows how masses of people
can participate in the economy like never before. They are
creating TV news stories, sequencing the human genome,
remixing their favorite music, designing software, finding a
cure for disease, editing school texts, inventing new
cosmetics, or even building motorcycles. You'll read about:
• Rob McEwen, the Goldcorp, Inc. CEO who used open source
tactics and an online competition to save his company and
breathe new life into an old-fashioned industry.
• Flickr, Second Life, YouTube, and other thriving online
communities that transcend social networking to pioneer a
new form of collaborative production.
• Mature companies like Procter & Gamble that cultivate
nimble, trust-based relationships with external
collaborators to form vibrant business ecosystems. An important look into the future, Wikinomics will be your
road map for doing business in the twenty-first century.
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