What's Next: The Experts' Guide
Predictions from 50 of America's Most Compelling People
On Sale: February 5, 2008
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What will the next ten years look like?
role as founder and president of The Intelligence Group, a
consulting and trend-spotting company at the forefront of
predictions about the ever-elusive youth and consumer
market, Jane Buckingham spends her days looking for the
telling details in today's culture that give clues about
what our future holds. What's Next: The Experts'
Guide is the result of her conversations with dozens of
fascinating people in a wide range of industries, all giving
their highly individual perspectives on the world as they
From education to the environment, from
robotics to drug policy, with an emphasis on up-and-coming
industries and news-making topics, some of the most
compelling and timely matters of our era are addressed by
dozens of contributors, including:
computer scientist Steve Ward, PhD, on the biggest issues
regarding emerging technologies, intellectual property, and
alternate economic models.
- Actors Felicity Huffman
and Bill Macy, on the need for new creativity in
- Campaign adviser Joe Trippi, on how
politics will be turned upside down in the next five to ten
- Latina magazine founder Christy
Haubegger, on the optimism and growing prospects of the
young Latino population.
- Architect Greg Lynn, on
how technology is uniting the world of design, from
automobiles to art to movies.
surprising insights and details, What's Next: The
Experts' Guide also shows how these leaders work, what
they believe will be important, and what they think is not
worth our time. In a world that seems to be changing faster
than ever, What's Next offers intriguing insights
into how we can keep up—and stay ahead.
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