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The Essential Guide for Getting Ahead at Work (and in Life)
Crown
November 2007
On Sale: October 23, 2007
304 pages
ISBN: 0307351106
EAN: 9780307351104
Hardcover
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Non-Fiction
Cathie Black is the wise, funny mentor that every woman
dreams of having. She was a pioneer in advertising sales at
a time when women didn’t sell; served as president and
publisher of the fledgling USA Today; and, in her
current position as the president of Hearst Magazines,
persuaded Oprah to launch a magazine. In 2006 she was named
one of Fortune’s “50 Most Powerful Women in American
Business” for the seventh consecutive year. Now, in the
exuberant, down-to-earth voice that is her trademark, Cathie
explains how she achieved “the 360° life”—a blend of
professional accomplishment and personal contentment—and how
any woman can seize opportunity in the workplace.
No
matter where you are in your career, Basic Black
offers invaluable lessons that will help you land the job,
promotion, or project you’re vying for. At the core of the
book are Cathie’s candid, personal stories. She walks us
through her decision to risk dropping a huge ad agency that
handled the USA Today campaign in favor of a small
boutique agency run by a wild man. (It was a smash.) She
admits that her sometimes brusque style once led to a mutiny
of staffers at Ms. (She learned to be more flexible in her
managerial style.) She offers a clear-eyed look at what
happened during the twenty-eight months between the launch
and the close of the much-
buzzed-about Talk
magazine. And throughout, she offers fascinating glimpses of
media and business personalities, such as Rupert Murdoch,
Tina Brown, Frank Bennack, Vic Ganzi, former
CosmoGirl! editor Atoosa Rubenstein, Bonnie Fuller,
and the legendarily difficult Al Neuharth, founder of USA
Today.
Above all, Basic Black is
motivating. It provides a close-up look at the keen
judgment, perseverance, and optimism that have propelled
Cathie Black to the top of her game, along with the kind of
straight-up practical advice you get in a one-on-one session
with a career coach. You’ll find out how to handle job
interviews, which rules to break, and why you should make
your life a grudge-free zone. Equally important, you’ll be
inspired to pursue your passions and achieve your very best.
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