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Zoom, October 2007
Hardcover
The Global Race to Fuel the Car of the Future
Twelve
October 2007
On Sale: October 1, 2007
352 pages
ISBN: 044658004X
EAN: 9780446580045
Hardcover
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Non-Fiction
"Oil is the problem. Cars are the solution."
Those two simple sentences by the authors of Zoom define the
scope of their illuminating and important book, an
examination of a transformation in business and culture that
is occurring before our eyes.
We are living in the midst of a Great Awakening. People are
seeking environmentally-sound alternatives to gas guzzlers.
Detroit's reign is over. Oil companies, despite their
billion-dollar profits, could be on the brink of extinction
if they don't adapt. And citizens, all too aware that these
industries have lobbied politicians into gridlock over
energy policy, are mobilizing to support leaders who
advocate new policies.
In Zoom, Iain Carson and Vijay V. Vaitheeswaran,
award-winning correspondents for The Economist, show why and
how geopolitical and economic forces are compelling the
linked industries of oil and autos to change as never
before.
Drawing on years of industry research-including dozens of
interviews with motor and energy executives, top
policymakers, and latter-day Fords and Edisons-Carson and
Vaitheeswaran explain:
-How Toyota became the world's largest automaker through
innovation and superior performance.
-Why American politicians have, for decades failed to
address our energy issues and global warming-and how
grassroots movements, along with individual entrepreneurs,
innovators, and outsiders, are making real reform possible.
-How these Green revolutionaries are creating new products
powered by hydrogen, electricity, bio-fuels, and digital
technology.
As political leaders debate our energy, environmental and
economic future, Zoom offers a lucid and visionary portrait
of what that future could be. Anyone planning to vote will
find compelling truth in its assertions and conclusions.
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