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Globalization and the Making of a Modern Delicacy
Gotham
May 2007
On Sale: May 3, 2007
352 pages
ISBN: 1592402941
EAN: 9781592402946
Hardcover
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Non-Fiction
From the sea to your plate, the first international tour of
sushi’s journey in the global marketplace One generation ago, sushi’s narrow reach ensured that sports
fishermen who caught tuna in most of the world sold the meat
for pennies as cat food. Today, the fatty cuts of tuna known
as toro are among the planet’s most coveted luxury foods,
worth hundreds of dollars a pound and capable of losing
value more quickly than any other product on earth. So how
has one of the world’s most popular foods gone from being
practically unknown in the U.S. to being served in towns all
across America, and in such a short span of time? Sushi
aficionados and newcomers alike will be surprised to learn
the true history, intricate business, and international
allure behind this fascinating food. A riveting combination of culinary biography,
behind-the-scenes restaurant detail, and a unique
exploration of globalization’s dynamics, journalist Sasha
Issenberg traces sushi’s journey from Japanese street snack
to global delicacy. THE SUSHI ECONOMY takes you through the
stalls of Tokyo’s massive Tsukiji market, where the
auctioneers sell millions of dollars of fish each day, and
to the birthplace of modern sushi--in Canada. He then
follows sushi’s evolution in America, exploring how it
became LA’s favorite food. You’re taken behind the sushi bar
with the chef Nobu Matsuhisa, whose distinctive travels
helped to define the flavors of global sushi cuisine, and
with a unique sushi chef blazing a path in Texas. Issenberg
also delves into the complex economics of the fish trade,
following the ups and downs of the hunt for bluefin off New
England, the tuna cowboys on the southern coast of Australia
who invented the art of tuna ranching, and uncovering the
mysterious underworld of pirates, smugglers, and the tuna
black market. Few businesses reveal the complex dynamics of globalization
as acutely as the tuna’s journey from the sea to the sushi
bar. After traversing the pages of THE SUSHI ECONOMY, you’ll
never see the food on your plate — or the world around you —
quite the same way again.
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