Purchase
10th edition
Prentice Hall
August 2006
On Sale: July 27, 2006
480 pages
ISBN: 0132304511
EAN: 9780132304511
Hardcover
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Non-Fiction
Long admired as the “practitioners” Public Relations text,
Seitel's The Practice of Public Relations continues its
tradition as the most visual, up-to-date and straightforward
principles text available. For the aspiring student of
public relations to the veteran professional seeking a
refresher, Seitel's text leads the reader thru the evolution
of the practice, the preparation and process necessary to
reach a variety of “publics” and most importantly how to
implement actual PR practice. Drawing on his own vast
professional experience, his role as a PR commentator on
major U.S television networks such as CNN, ABC and FOX, and
his network of industry leaders, Public Relations faculty
and generations of PR professionals, Seitel presents the
industry with dynamism and relevancy.
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