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Chocolates On the Pillow Aren't Enough
Jonathan M. Tisch
Reinventing The Customer Experience
Wiley
March 2007
On Sale: February 27, 2007
272 pages
ISBN: 0470043555
EAN: 9780470043554
Hardcover
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Non-Fiction
One
of today's most imaginative and influential executives
explains how to
achieve lasting success by more effectively connecting with
customers
In the business world, where the bottom line is always an issue,
companies never stop looking for ways to improve overall
performance.
Today, leaders of all stripes-whether they're in business,
government,
or non-profit-must find a way to improve the performance of
their
respective organizations. One fact usually overlooked by
leaders who go
through this process is that a customer's experience can,
and often
does, influence their decision. Chairman and CEO of Loews
Hotels,
Jonathan Tisch, is a global leader in the travel and tourism
industry-one of the world's largest and fastest-growing
sectors. And in
Chocolates on the Pillow Aren't Enough, he distills some of
the most
important customer relation lessons he's learned during his
successful
career in the hospitality industry-discussing why these
lessons have
become increasingly important for today's leaders. In his
appealing and
personal style, Tisch reveals why creating an intimate,
positive,
long-lasting connection with customers is the key to
21st-century
success for every kind of organization, and illustrates how
leaders in
any field can accomplish this goal. Entertaining and
informative,
Chocolates on the Pillow Aren't Enough provides an in-depth
look at how
the customer experience can create long-lasting success for any
organization.
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