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10th edition
South-Western Educational Publications
December 2005
On Sale: November 29, 2005
816 pages ISBN: 0324271972 EAN: 9780324271973 Hardcover
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Non-Fiction
CONSUMER BEHAVIOR, 10th Edition offers a practical,
business approach, designed to help students apply consumer
behavior principles to their studies in business and
marketing, to their future business careers, and also to
their private lives, as consumers. This multi-disciplinary
field can tempt both students and instructors to stray from
the basic business principles they should take away from the
course. Blackwell keeps students focused on consumer
decision making as it applies specifically to an overall
understanding of business theory and practices through the
CDP (Consumer Decision Process) model. CONSUMER BEHAVIOR 10e
focuses on why as well as how consumers make specific
decisions and behave in certain ways - what motivates them,
what captures their attention, and what retains their
loyalty, turning "customers" into "fans" of an organization.
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