End Your Diet War and Achieve Thinner Peace
On Sale: December 26, 2006
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The woman Psychology Today calls "the best-known life
coach in America" shatters the myth that willpower is an
weight-loss tool and introduces a revolutionary approach to
leanness based on a series of "4-day wins" that work with any
Substitute a good habit for a bad
stick to it for just 4 days, and it begins to feel normal.
surprising discovery that holds the key to lifetime weight
according to life coach and New York Times
best-selling author Martha Beck. Not a conventional diet or
exercise program, The Four-Day Win
combines evolutionary logic, psychology, and neuroplasticity
ability of the brain to restructure itself, which suggests
reshape our bodies) with strategies and success stories—plus
doses of humor and an insightful, straightforward approach
to teach the
principles required to reverse weight issues.
hundreds of hours interviewing weight losers—in both her
with private clients and her groundbreaking consulting work
Craig—Dr. Beck reveals:
• why willpower-based dieting
is doomed to fail
how to step out of the conflict between the rule-making
bans all our favorite foods) and the rule-breaking Resistor
in to cravings) and reach the Watcher, who is our happiest
• what the latest research into the mind-body
connection reveals about how our emotions affect our
down the weight-loss marathon into 4-day intervals, Dr. Beck
effective strategies for changing the behaviors that make us
if there is a relapse, readers take comfort in knowing they
are just 4
days from turning it around.
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