Why We Eat More Than We Think
On Sale: October 18, 2006
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In this illuminating and groundbreaking new book, food
psychologist Brian Wansink shows why you may not realize how
much you’re eating, what you’re eating–or why you’re even
eating at all.
• Does food with a brand name really
• Do you hate brussels sprouts because
your mother did?
• Does the size of your plate determine
how hungry you feel?
• How much would you eat if your
soup bowl secretly refilled itself?
• What does your
favorite comfort food really say about you?
• Why do you
overeat so much at healthy restaurants?
is a Stanford Ph.D. and the director of the Cornell
University Food and Brand Lab. He’s spent a lifetime
studying what we don’t notice: the hidden cues that
determine how much and why people eat. Using ingenious, fun,
and sometimes downright fiendishly clever experiments like
the “bottomless soup bowl,” Wansink takes us on a
fascinating tour of the secret dynamics behind our dietary
habits. How does packaging influence how much we eat? Which
movies make us eat faster? How does music or the color of
the room influence how much we eat? How can we recognize the
“hidden persuaders” used by restaurants and supermarkets to
get us to mindlessly eat? What are the real reasons most
diets are doomed to fail? And how can we use the “mindless
margin” to lose–instead of gain–ten to twenty pounds in the
Mindless Eating will change the way you
look at food, and it will give you the facts you need to
easily make smarter, healthier, more mindful and enjoyable
choices at the dinner table, in the supermarket, in
restaurants, at the office–even at a vending
machine–wherever you decide to satisfy your appetite.
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