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Uncovering the Influences and Inspirations in Modern Graphic Design
Rockport
February 2007
On Sale: February 1, 2007
208 pages
ISBN: 1592532128
EAN: 9781592532124
Hardcover
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Non-Fiction
An iconic collection of design work presented in fresh and
useful format. Designers are conceptual pack rats. They
pack as much raw material in their brains as possible and
then use that to build their own unique designs. The
Anatomy of Design is what, in the butcher business, they
call a "side of beef." The authors selected fifty examples
of graphic design that will be dissected, piece by piece,
tissue by tissue, revealing an array of influences and
inspirations. These are not necessarily the most well-known
or celebrated objects of graphic design, though many contain
the genetic codes of some canonical works. Instead, these
represent contemporary artifacts that are well conceived,
finely crafted, and filled with hidden treasures. Some are
overtly complex and their influences are somewhat easy to
see with the naked eye. Others are so simple that it is hard
to believe there is a storehouse of inspiration hidden
underneath. The selections include all kinds of design
work including posters, book and record covers, packages,
catalog covers, and more. Each exhibit is selected based on
its ubiquity, thematic import, and aesthetic significance,
and every page is a means to show how great work is derived
from various inspirational and physical sources, some
well-known, some unknown. Each design is presented on a
gate-fold showing the featured design and and other works
that share the key influences with extended captions
explaining the whys and wherefores.
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