How Successful Political, Business, and Religious Leaders Connect with the New American Community
Simon and Schuster
On Sale: September 5, 2006
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In this era of technology, terror, and massive social
change, it takes a deft touch to connect with Americans.
Applebee's America cracks the twenty-first-century
code for political, business, and religious leaders
struggling to keep pace with the times.
A unique team
of authors -- Douglas B. Sosnik, a strategist in the Clinton
White House; Matthew J. Dowd, a strategist for President
Bush's two campaigns; and award-winning political journalist
Ron Fournier -- took their exclusive insiders' knowledge far
outside Washington's beltway in search of keys to winning
They discovered that successful leaders,
even those from disparate fields, have more in common than
Their book takes you inside the reelection
campaigns of Bush and Clinton, behind the scenes of
hyper-successful megachurches, and into the boardrooms of
corporations such as Applebee's International, the world's
largest casual dining restaurant chain. You'll also see
America through the anxious eyes of ordinary people,
buffeted by change and struggling to maintain control of
Whether you're promoting a candidate, a
product, or the Word of God, the rules are the same in
People make choices about
politics, consumer goods, and religion with their hearts,
not their heads.
Successful leaders touch people at
a gut level by projecting basic American values that seem
lacking in modern institutions and missing from day-to-day
The most important Gut Values
today are community and authenticity. People are desperate
to connect with one another and be part of a cause greater
than themselves. They're tired of spin and sloganeering from
political, business, and religious institutions that
constantly fail them.
A person's lifestyle choices
can be used to predict how
he or she will vote, shop,
and practice religion. The authors reveal exclusive new
details about the best "LifeTargeting" strategies.
In this age of skepticism and media diversification, people
are abandoning traditional opinion leaders for "Navigators."
These otherwise average Americans help their family,
friends, neighbors, and coworkers negotiate the swift
currents of change in twenty-first-century America.
Winning leaders ignore conventional wisdom and its many
myths, including these false assumptions: Voters only act in
their self-interests; Republicans rule exurbia; and
technology drives people apart. Wrong, wrong, and
Once you squander a Gut Values
Connection, you may never get it back. Bush learned that
hard lesson within a year of winning
Applebee's America offers numerous
practical examples of how leaders -- whether from the worlds
of politics, business, or religion -- earn the loyalty and
support of people by understanding and sharing their values
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