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The Power of Thinking without Thinking
Little, Brown
January 2005
288 pages
ISBN: 0316172324
Hardcover
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Non-Fiction | Self-Help
How do we make decisions--good and bad--and why are some
people so much better at it than others? That's the
question Malcolm Gladwell asks and answers in the follow-
up to his huge bestseller, The Tipping Point. Utilizing
case studies as diverse as speed dating, pop music, and
the shooting of Amadou Diallo, Gladwell reveals that what
we think of as decisions made in the blink of an eye are
much more complicated than assumed. Drawing on cutting-
edge neuroscience and psychology, he shows how the
difference between good decision-making and bad has
nothing to do with how much information we can process
quickly, but on the few particular details on which we
focus. Leaping boldly from example to example, displaying
all of the brilliance that made The Tipping Point a
classic, Gladwell reveals how we can become better
decision makers--in our homes, our offices, and in
everyday life. The result is a book that is surprising and
transforming. Never again will you think about thinking
the same way.
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