BILL TANCER was named one of the twelve people to watch by TVWeek. As the general manager of Global Research at Hitwise, an online competitive intelligence company, he has access to the best data regarding Internet usage and the tools with which to properly analyze it. In addition to his weekly column, "The Science of Search," on Time.com, he has been interviewed and quoted widely in the press and on television and radio. He lives in San Francisco.
Books:Click, September 2008