Frank Luntz

Frank Luntz is one of the most honored communication professionals in America today. Time magazine named him one of “50 of America’s most promising leaders aged 40 and under” and he is the “hottest pollster” in America according to the Boston Globe. Frank was named one of the four “Top Research Minds” by Business Week and was the winner of the coveted Washington Post “Crystal Ball” award for being the most accurate pundit in 1992. Radio personality Don Imus had this to say about Frank: “He’s a game show host with these undecided voters in focus groups. We think he’s great.” Said comedian Al Franken: “Asking Frank Luntz if he understands public opinion is like asking Julia Child if she knows how to make a soufflé.” Frank has written, supervised, and conducted more than a thousand surveys and focus groups for corporate and public affairs clients in 11 countries since forming The Luntz Research Companies in 1992. More than a dozen Fortune 100 companies have turned to Dr. Luntz for communication guidance, from Merrill Lynch to Federal Express, Disney to American Express, from AT&T to Pfizer, from Kroger supermarkets to McDonalds to the entire soft drink and motion picture industries. Frank has also been retained by Internet innovators like Ebay, MP3.com and 1-800-Flowers.com, as well as some of the largest business associations, from the Chamber of Commerce to the National Association of Manufacturers to the Business Roundtable. A specialty of Luntz Research is the language of consumers and the priorities of travel & tourism. Frank has conducted extensive testing for some of the largest travel & hospitality companies in the world, including Continental Airlines, Hilton Hotels, and virtually every hotel and casino company in Las Vegas. He is also the pollster for NYC & Company, the marketing arm of New York City, and has conducted travel and tourism research for a very diverse clientele that stretches from Puerto Rico to Beverly Hills. The “Instant Response” focus group technique Frank has pioneered was profiled on 60 Minutes in 1998. He has also been a guest on Meet the Press, Nightline, Crossfire, Capital Gang, The Jim Lehrer Newshour, The Montel Williams Show, The Today Show, Good Morning America, The Charlie Rose Show, Politically Incorrect, and Hardball with Chris Matthews. He also served as a consultant to the award-winning NBC television drama “The West Wing.” More media outlets have turned to Dr. Luntz to understand the hopes and fears of Americans than to any other political pollster. In the 2000 election cycle, Frank conducted almost two-dozen focus groups for MSNBC and CNBC, including live sessions following each night of both party conventions and presidential debates. His reoccurring segments on MSNBC/CNBC, “100 Days, 1000 Voices” won the coveted Emmy Award in 2001. He was a primary night and election night commentator for The News with Brian Williams on MSNBC in 2000 and for Hardball in 2004. Frank has conducted focus group sessions for all three networks and two of the three cable news channels. Previously, he has conducted focus groups for The Wall Street Journal, U.S. News & World Report, PBS, and the BBC. When he is not consulting, Dr. Luntz can usually be found in front of a classroom. From 1989 until 1996, he was an Adjunct Professor at the University of Pennsylvania. He has also taught at Harvard and George Washington. Frank has lectured at two-dozen colleges and universities. An accomplished author, he has written op-ed pieces for The Wall Street Journal, The New York Times, and The Washington Post. Frank graduated from the University of Pennsylvania with an honors Bachelor of Arts degree in history and political science, and was named a Thouron Fellow. He received his Doctorate in Politics at the age of 25 from Oxford University. He spoke for 24 straight hours as part of the Oxford Union Society’s Guinness World Book of Records debate. In the spring of 1993, Frank was named a Fellow at Harvard University’s Institute of Politics, the second youngest individual ever to receive this honor.
(c) Frank Luntz

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